Dansani strategy
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Working together towards future targets

VISION
We want to be known for creating value for our customers by supplying high quality, market-oriented products at competitive prices - without any hassle!

MISSION
Based on the Scandinavian tradition of design, quality and functionality, we manufacture and market bathroom products.

The combination of our strategic focus areas, competences and values enables us to live up to our mission successfully - for ourselves and our customers.

VALUES
Enjoyment - Respect - Courage

Our values are the driving force and springboard behind everything we do. We demonstrate enjoyment of our colleagues, customers and suppliers. We respect individuals, our surroundings and environment. We have the courage to develop and change and question "we usually".

COMPETENCES
Professional - Organisational - Human

The starting point for our choice of strategic focus areas is our many years of experience as a developer, manufacturer, supplier and business partner. Our professional, organisational and human competences enable us to act honestly and credibly, use honest materials and manufacture honest products.

STRATEGIC FOCUS AREAS
Strong customer relations - Market-oriented product development - Problem-free supply chain

We are dedicated to: Understanding and meeting the needs of the markets and our retailers. Focusing on our retailers' sales from their stores ahead of our sales to them. Supporting and contributing to the development of each retailer's business. Being easy to deal with and proactively helping our customers to achieve success.